Late Summer Summary 


PERIOD 5 July 21 - August 17
PERIOD 6 August 18 - September 14

Seasonal Themes

Our Summer Campaign will continue to help customers embrace the warmer months and make the most of the season. We will focus on fuss-free solutions and convenient product options that save time and effort.

Product Discovery: Easy Solutions


Occasions & Observances

  Core Sales Occasions Core Gifting Occasions Diversity, Inclusion,
 Belonging & Equity
 (DIBE) & Support 
 P5 Civic Holiday (Monday, August 5)
 Summer Olympics
 Cottage Season
 Taste of the Danforth
 Wedding Season Emancipation Day (August 1)
 Toronto Caribbean Festival
 P6  Labour Day (Monday, September 2)
 NFL Season Kick-off
 Taste of Kingsway
 Wedding Season Toronto International Film Festival 
 SOS Focus
 & Fundraising Campaigns
 Aeroplan Promotions
 P5  Lab Integration Campaign  ONLINE & IN-STORE: RTD Promotion
 ONLINE: One-Day Online Aeroplan Double Points Event:
 Civic Holiday (Monday, August 5)
 P6 Lab Integration Campaign ONLINE: One-Day Online Aeroplan Double Points Event:
 Labour Day (Monday, September 2)


Summer Gifting Program Continues (Gift Cards and Gift Packaging) Corporate Gifting - Pre-shop/Early Preview for Holiday Gifting


                    DISPLAY PRODUCT FOCUS
 Period 5Period 6
 Feature Fixture A Refreshing White Wines Refreshing White Wines
 Feature Fixture B (New & Seasonal) Seasonal Rosés (not sold) Seasonal Rosés (not sold)
 Cocktail of the Month (EA 1) Rum Tequila
 Entrance Table Spirits Spirits
 Spirits Gifting Display Whisky/Rum & Cognac
 Gifts for Weddings &   Celebrations
 Gin Gifts for Weddings &   Celebrations
 Wines Gifting Display Weddings & Celebrations-   Sparkling & Champagne Weddings & Celebrations -   Vintages Essentials
 Front Nesting Table Spirits Spirits
 Middle Nesting Table New World Wines -
 USA Tour
 Spain/ Portugal
 Beer Block Pile (A) Beer Beer
 RTD Block Pile (B) RTD RTD
 Wines Loyalty Block Pile (C) 100 BAP Wines - Buy a
 case, Get 1,200 points
 100 BAP Wines - Buy a case,
 Get 1,200 points
 Spirits Loyalty Block Pile (C) Spirits Spirits
 Local Beer & Cider Display (EA 10) Beer Beer
 Block Pile D Activation Area Spirits Spirits
 Excitement Zone A
 Beer Beer
 Excitement Zone C Beer RTD
 Excitement Zone D Beer Beer
 Spirits Cold Room White Spirits
 Spirited Picks Spirits Spirits
 Front End Merchandiser 1 White Spirits Impulse White Spirits Impulse
 Front End Merchandiser 2 Wines Impulse Wines Impulse
 Front End Merchandiser 3 Brown Spirits Impulse Brown Spirits Impulse
 RTD Impulse Risers (1-4) RTD RTD
 Pop Up Shops Wine BCRTD
 Flagship Spotlight Spirits BCRTD


 Period 5Period 6
 End Aisle 1 (COTM) See info above.
 End Aisle 2 White Spirits White Spirits
 End Aisle 3  Wines Wines
 End Aisle 4 White Spirits White Spirits
 End Aisle 5  Wines Wines
 End Aisle 6 White Spirits White Spirits
 End Aisle 7 Beer Beer
 End Aisle 8 RTD RTD
 End Aisle 9 Wines Wines
 End Aisle 10 (MT C) Beer Beer
 End Aisle 11 White Spirits White Spirits
 End Aisle 12 RTD RTD
 End Aisle 13 Brown Spirits Brown Spirits
 End Aisle 14 Wines Wines
 End Aisle 15 White Spirits White Spirits
 End Aisle 16 RTD RTD
 End Aisle 17 Beer Beer
 End Aisle 18  Brown Spirits Brown Spirits
 End Aisle 19 Beer Beer
 End Aisle 20 Beer Beer
 Vintages End Aisle
 (EA VL1) 
 Vintages Essentials on offer
 Vintages Essentials on offer
 Discovery End Aisle
 (EA W5)
 Greece France - Rhône