The Holiday campaign marks another prime season to engage consumers and drive sales of incredible holiday gifts from the LCBO. We are pleased to offer a new opportunity to promote discovery of our assortment of gift-worthy SKUs.

This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.


What We’re Looking For

• New, unique and the current assortment of gift worthy SKUs.
• We are looking to highlight 60 SKUs across each various gifting themes, such as (but not limited to):
         • For the Whisky Lover
         • Luxe $100+
         • Gifts Under $25
         • Gifts Under $40
         • Gifts Under $75
         • Gifts for the Home Bartender (spirits)

What’s Included

• Placement in 750K printed copies of the LCBO Holiday Gift Guide distributed direct to home. A targeted approach to distribution will reach qualified consumers.

• Participating products will be featured on spreads with up to 10 SKUs

• Placement in the Holiday Gift Shop on

• LCBO will invest in a robust digital advertising campaign to drive traffic to and the Holiday Gift Shop where consumers can shop our full Holiday gift assortment.

• Post campaign digital analytics, including impressions and clicks, will be available upon request – 6 weeks after the campaign.

Pricing Information

$10,000 per SKU