Holiday Summary 

 

PERIOD 9 November 5 - November 25
PERIOD 10 November 26 - December 30

Seasonal Themes

Time together is what brings out the genuine holiday cheer in all of us. From long-awaited reunions and festive feasts to some quiet time by the fireplace, each and every joyous moment with loved ones is worth toasting. And, with renewed excitement around finding and giving the perfect gift, the LCBO will continue to secure our position as THE gifting and entertaining destination. So, if you’re looking for a special gift to celebrate time spent with family and friends, look no further than the LCBO. With a focus on seasonal gift packs and products, customer favourites and premium selections, the LCBO offers the perfect choice for all your gift and entertaining needs.

Gifting will continue to be the primary focus. Entertaining solutions will be secondary.

Lead Categories: Vintages, Spirit Shops (Whisky Shop), Liqueurs, Cognac

 

Occasions & Observances

  Core Sales & Gifting Occasions Diversity, Inclusion, Belonging & Equity
 (DIBE) & Support Occasions
 P9  CFL Grey Cup in Hamilton (November 19)
 Black Friday (November 24)
 Remembrance Day (Saturday, November 11)
 Diwali (November 12)
 P10  Cyber Monday (November 27)
 Christmas (Monday, December 25)
 Boxing Day (Tuesday, December 26)
 New Year’s Eve (Sunday, December 31)
 Giving Tuesday (November 28)
 Hanukkah (December 7-15)
 Kwanzaa (December 26 - January 1)
  Spirit of
 Sustainability
 Focus &
 Fundraising
 Campaigns

 Aeroplan
 Promotions
 
 Ecommerce
 Promotions
 Food & Drink
 P9

 

 

 Gifts of Impact /
 Moderation Focus

 ONLINE & IN-STORE:
 Black Friday/Cyber
 Monday   
 (November 24 - 27)

 ONLINE & IN-STORE:
 Member Appreciation   Contest
 Week-long Black
 Friday / Cyber
 Monday Sale

 Holiday Release
 (November 8)

 P10

 Children’s Hospital &
 Camp Ooch
 Fundraising
 Campaigns

 
 ONLINE & IN-STORE:
 Partnership Contest   Opportunity

 

 

 

ALSO HAPPENING IN HOLIDAY:

Holiday Gifting Program (Gift Cards and Gift Packaging)

 

                    DISPLAY PRODUCT FOCUS
 Period 9Period 10
 Feature Fixture A Holiday Gifts Program
 (Not Sold)
 Holiday Gifts Program
 (Not Sold)
 Feature Fixture B (New & Seasonal) Holiday Gifts Program
 (Not Sold)
 Holiday Gifts Program
 (Not Sold)
 Cocktail of the Month (EA 1) Rum: Bumbo Cream Liqueur:
 Creamy Chai
 Entrance Table Spirits Spirits
 Mini Thematic A Aged Spirits Gifts Premium Spirits Gifts
 (All Play)
 Mini Thematic B Sparkling/Champagne Gifts
 Sparkling/Champagne Gifts
 Front Nesting Table Spirits Spirits
 Middle Nesting Table Popular Holiday Wines Vintage Essentials
 Beer Block Pile (A) Beer Beer
 RTD Block Pile (B) RTD RTD
 Loyalty Block Pile (C) Spirits/Wines Spirits/Wines
 Mini Thematic C (EA 10) RTD Local Beer/Cider Gift Ideas
 Block Pile D Activation Area Spirits Spirits
 Beer Excitement Zone A Beer Beer
 Beer Excitement Zone C Beer RTD
 Beer Excitement Zone D RTD Beer
 Spirits Cold Room
 Spirits Spirits
 Spirited Picks Spirits Spirits
 Front End Merchandiser 1 White Spirits White Spirits
 Front End Merchandiser 2 Wines Wines
 Front End Merchandiser 3 Brown Spirits

 Brown Spirits

 BCRTD Impulse Risers (1-4) RTD RTD
 Pop Up Shops Premium Gifting Brand Takeover Premium Gifting Brand Takeover
 or New Years Eve
 Enhanced Occasions Package Holiday Gifts Holiday Gifts

 

DISPLAY PRODUCT FOCUS
 Period 9Period 10
 End Aisle 1 (COTM) See info above.
 End Aisle 2 Spirits  Spirits
 End Aisle 3 Vintages Vintages
 End Aisle 4 Spirits Spirits
 End Aisle 5  Wines Wines
 End Aisle 6 Spirits Spirits
 End Aisle 7 Wines Wines
 End Aisle 8 Spirits Spirits
 End Aisle 9 Spirits Spirits
 End Aisle 10 (MT C) RTD Beer
 End Aisle 11 Spirits Spirits
 End Aisle 12 Spirits Spirits
 End Aisle 13 Spirits Spirits
 End Aisle 14 Spirits Spirits
 End Aisle 15 Wines Wines
 End Aisle 16 Spirits Spirits
 End Aisle 17 Wines Wines
 End Aisle 18 Spirits Spirits
 End Aisle 19 Spirits Spirits
 End Aisle 20 Spirits Spirits
 Vintages End Aisle
 (EA VL1) 
 Vintages Essentials on offer (LTO/BAP) Vintages Essentials on offer (LTO/BAP)
 Discovery End Aisle
 (EA W5)
 Diwali  Kwanzaa/Hanukkah

2023-24 Holiday Promotions

We are making significant investments to our streamlined holiday promotional activities, with proven customer favourites making a return, and new exciting sales and promotional activities as well.
 

Black Friday: Aeroplan Bonus Point + LTO Combo Offers

November 24 - 26

     •  Sales event will be promoted through email, social and additional digital                                        communications.

How to Participate: Trade Partners are encouraged to apply for Limited Time Offer (SSL) and Aeroplan Bonus Point Offers (LF) for the event timeframe.

 

Cyber Monday: ONE DAY ONLY - 2X the Points Promotion

November 2

     •   Promotion will be communicated in-store and online with significant marketing collateral.                Sales event will be promoted through email, social and additional digital communications.

How to Participate: Trade Partners are encouraged to apply via the regular process for a period-long Aeroplan Bonus Point Offers (BAM) in Period 10.

 

Boxing Week: Super Sale (APP, LTO & LTO + AEROPLAN Combo Offers)

December 26 - 31

      •  Aeroplan Bonus Point offers, Limited Time Offers, SSL/LTO plus Aeroplan combo offers                   activating for the weeklong event
      •  Offers will be highlighted in prime position on LCBO.com across the whole customer journey.
      •  Offers to also be featured on Block Pile or communicated in-section (where store space                   permits)
      •  Sales event will be promoted through email, social and additional digital communications, to           promote entertaining for your New Year’s Celebration.

How to Participate
:
Trade Partners are encouraged to apply for Limited Time Offer (SSL) and Aeroplan Bonus Point Offers (LF) for the event timeframe.


Trade are encouraged to apply with their strongest and deepest offers, being mindful of the 20% threshold for combination offers.

 

FOOD & DRINK 30TH Anniversary Curated Entertaining Box

      •  Food & Drink is celebrating its 30th Anniversary in 2023. In honour of this occasion, for the              first two weeks in Period 10, we will be offering customers a perfectly paired entertaining                solution for the holiday season.
      • Limited to 1,000 kits, the box will include:
      • 6 wines (1 Sparkling Wine, 1 Rosé, 2 White and 2 Red Wines) perfectly paired with                         Seasonal Food & Drink recipes and menu ideas for a full, multi-course holiday meal, from               appetizers to the main course to dessert.
      • And the always coveted Holiday issue of Food & Drink
      • Complete kits will be available for purchase online (with an additional “Free Shipping” offer              for customers) and in select stores.
      • Program promotion channels include LCBO.com, e-mail, social media and exposure in the                 Holiday issue of Food & Drink, reaching a potential audience of over 5 million LCBO                         customers
      • This is an exclusive opportunity for partners to align with a unique Food & Drink program                during the Holiday season.

What we’re looking for: 1 Sparkling Wine, 1 Rosé, 2 White and 2 Red Wines.
How to Participate: This is an Excel Applied Promotional Program (“Food & Drink Holiday Wine Entertaining Box”). Please apply by completing the Excel Application Form before the deadline.
Cost: $4,000 / SKU (this fee includes kitting & free shipping)

 

Vintages Build A Case Promotions Nov 12 - 23 & Dec 10-23

      • In order to capitalize on increased holiday traffic in stores, a new promotion will encourage            customers to trade up, increasing their basket size, to purchase cases (12 bottles) of                       Vintages Release Collection products.
      • Stores will create stack outs of release products with provided signage communicating the              offer to customers:
                 BUILD A CASE AND EARN 1,000 AEROPLAN BONUS POINTS*.
      • This “Build A Case” offer applies to any combination of 12 Vintages Release Collection,                     Residual Vintages Holiday Gifts and Classics products purchased in a single transaction.
      • This not a Trade applied program. All Vintages Release products will automatically participate.
 

Holiday Gifting Occasions

      • Diwali (November 12)
      • Hanukkah (December 7-15)
      • Kwanzaa (December 26 - January 1)

      • In the spirit of diversity and inclusion, this year the LCBO is investing in highlighting products           to our customers to celebrate the holidays listed above.
      • Promoting these occasions as an extension of our Discover End Aisle Program, these                       products will be featured on End Aisles displays in select stores and also on LCBO.com; each           occasion will have its own tailored distribution, and communication strategy.

What we’re looking for:
Products that are culturally relevant to each of the occasions listed above.
How to Participate: This is an Excel Applied Promotional Program (“Discovery End Aisle”). Please apply by completing the Excel Application Form before the deadline. Please include (in the Promotional Summary Section) details regarding the products relevancy to the specific occasion.

Document Downloads

Seasonal Overview: Holiday - FY 23/24