Once the LCBO has issued a purchase order for a product, the agent or supplier may start approaching Store Managers directly to encourage them to order the product. The typical process is as follows:

Step 1: Let the Store Manager know ahead of time that you want to meet to discuss a new product.

Step 2: Provide them a completed new product information sheet for each product well before the meeting.

Step 3: At the meeting, be prepared to review the sheet and discuss the product's benefits to the store's selection.

Step 4: The Store Manager will review and analyze the information package and go into further detail with you in person. They will decide whether or not to carry the new product based on factors such as how well it fits into the store's portfolio, performs in other local stores, and on the supplier's marketing plans.

Step 5: The Store Manager will give you a verbal or written decision within seven days.

Trade Guides and Store Contact Information:


Bag Check Policy Announcement

Store Visit Guide

LCBO Trade Playbook- Updated 2022-06-01

Licensee Order Fulfillment Form

Licensee Customers can now use this form to submit orders via fax or email to our Store locations!

Licensee Order Form


Retail Operations Directories

Region and District Office Directory

June 25, 2024

Store Manager List (PDF)

June 25, 2024

Store Manager List (Excel)

June 25, 2024



Submit changes to an existing list (top form) or request NEW authorization for your organization to perform IST's (bottom form) using the appropriate form below. Please then email the completed form to:  ISTTradeRep@lcbo.com. Kindly note the deadline to submit updates to existing Trade Rep lists is the 15th of each month.

Update Request form - Existing IST Trade Rep Lists

Existing list updates ONLY - email completed form to: ISTTradeRep@lcbo.com

NEW Company/Agent IST Trade Rep Authorization Request

Submit this form if requesting a NEW company/agent to be authorized to conduct IST's. Please email completed form to: ISTTradeRep@lcbo.com