The Front End Merchandiser program is aimed at encouraging customers to build their basket at the last touchpoint in their customer journey in-stores. These displays will focus on small format, impulse wines and spirits as add-on sales opportunities.
These are MPTS Applied Promotional Programs. Please apply through MPTS directly before the deadline.
Engagement:
• FEM1 (Spirits Impulse) 119 stores total
• FEM2 (Wines Impulse) 94 stores total
• FEM3 (Spirits Impulse) 61 stores total
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• Up to 2 SKUs (merchandised on the top shelf of the FEM)
Pricing Information:
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.