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Flex space is a sold opportunity available within high traffic categories of the wines sections in select stores. Each flex space is 4 ft wide and sits within the planogrammed wine zone. Flex space offers the ability to create in-section disruption where our customers are already looking to discover new and exciting wines from their favourite brands/regions.
Preference will be given to applications with Aeroplan Bonus Offers.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Engagement:
• Sparkling/Rosé (FSA): 84 stores
• California (FSB), Europe (FSC), Australia/New Zealand (FSD), South America (FSE): 69 stores total (each display)
• Refer to the Participating Store Lists linked below for stores and flighting information.
Assortment Requirement:
• Up to 9 SKUs (including VAs, if applicable)
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:
![](/content/dbwl/en/basepage/home/merchandising-marketing-programs/promotional-programs/BrandSpotlights/WinesFlexSpace/_jcr_content/content1/image.coreimg.jpeg/1692277437088/wineflexpace4.jpeg)
*Pricing has been updated for FY25
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.