Flex space is a sold opportunity available within high traffic categories of the wines sections in select stores. Each flex space is 4 ft wide and sits within the planogrammed wine zone. Flex space offers the ability to create in-section disruption where our customers are already looking to discover new and exciting wines from their favourite brands/regions.
Preference will be given to applications with Aeroplan Bonus Offers.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
• Sparkling/Rosé (FSA): 84 stores
• California (FSB), Europe (FSC), Australia/New Zealand (FSD), South America (FSE): 69 stores total (each display)
• Refer to the Participating Store Lists linked below for stores and flighting information.
• Up to 9 SKUs (including VAs, if applicable)
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:
*Pricing has been updated for FY25