Shelf Extenders have proven to be a successful opportunity for suppliers to promote their brands. Shelf Extenders have a significant impact on store sales.
There are four types of Shelf Extenders:
Regular Shelf Extenders: The intent of this type of extender is to give priority to medium and large volume brands; However, some more niche products may be considered at the Category or Product Manager's discretion for extender positions in a limited number of stores.
Discovery Shelf Extenders: New and Niche products.
Community Shelf Extenders: Selected stores will feature five Shelf Extenders to cater to popular brands with large distribution of 400+ stores. An additional grouping of 47 stores will offer five additional Shelf Extenders available for promotional programs.
Green Shelf Extender: The program's goal is to feature brands and products which are using sustainable, biodynamic, or organic agricultural practices, have light weight glass or an alternative packaging, are carbon neutral or somehow are helping to create a greener planet.
These are MPTS Applied Promotional Programs. Please apply through MPTS directly before the deadline.
These displays, inclusive of all opportunities and non-negotiable, are available for a rate of:
Shelf Extendors Placement and Participating Stores
While the Shelf Extenders are in a fixed location it does not limit the opportunity to these categories. All product categories may apply for a Shelf Extender.
Some products may be cross-merchandised in another category to increase customer awareness. Cross merchandising opportunities should be discussed with the appropriate Category/Product Manager in advance of applying in MPTS.