e-Commerce Program Components: Branded Collection Page

 

We have several in-store opportunities that include a Branded Collection Page as part of their package.

This opportunity is also available as a stand-alone execution, if the Trade Partner is not activating any display promotions in-store.

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

 

What’s Included

    •  A templated feature page on lcbo.com; this can include existing or new line extensions to the
       feature brand
    • Image Box Placement on Category Landing Page or Homepage, depending on the program.
    • Promotion in LCBO owned communications channels, depending on the program*

LCBO will consider several factors when reviewing online feature page proposals:
    • Size of brand/category and potential sales volume.
    • Brand (or Association) must have a range of products.
    • Consumer benefit: education, solution, engagement, value.
    • Compelling brand (or Association) story, and/or new line extension, external campaign in
       market, etc.
    • LCBO benefit: sales, up-sell potential, relevancy.
    • Alignment with LCBO seasonal themes, promotions and key consumer occasions.

*Note that any scheduling of Social and CRM supports will be determined by LCBO and will be dependent on inventory availability.

 

Pricing Information

    • Cost is included in total for the following displays: Cocktail Of The Month (EA1), Front Nesting Table, Middle Nesting Table, and Flagship Spotlight.

This opportunity is also available as a stand-alone execution, if the Trade Partner is not activating any display promotions in-store. Contact your category partner for more information.

 

Branded Collection Page (Single Brand Version)

Feature Page
  •  
 
  •  
  • 1. Branded Banner
  •     • Includes headline and supporting copy written by LCBO.  
  •     • Hero image (may be supplied by the participating sponsor brand).  
  •  
  • 2. Collection
  •     • Up to 12 additional SKUs from brand family (must be unique SKUs rather than different formats of the same product)
  •     • Collection grid will feature product image,  product name and BUY NOW button linking to PIP (Product Information Page)

 

Please note, based on the promotion in-store, that the Collection page the promotion is tied to and the respective product category, LCBO Marketing reserves the right to adjust the content template to optimize the customer experience.

 

Document Downloads

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.