Early Summer Summary 


PERIOD 3 May 26 - June 22
PERIOD 4 June 23 - July 20

Seasonal Themes

Our Early Summer Campaign will help customers enter summer mode. We will showcase refreshing products and innovative solutions that make it easy to kick-off the season and embrace the sunshine.

Product Discovery:
New Products, Easy Solutions


Occasions & Observances

  Core Sales Occasions Core Gifting Occasions Diversity, Inclusion,
 Belonging & Equity
 (DIBE) & Support 
 P3  CFL Season begins
 Cottage Kick-off Season
 Euro Cup

 Father’s Day (June 16)
 Wedding Season
 End of School / Graduations
 National Indigenous History Month
 National Indigenous People’s History
 Day (June 21)
 PRIDE Month
 P4 Canada Day (Monday, July 1)
 Cottage Season
 Euro Cup
 End of School / Graduations
 Wedding Season
 St. Jean Baptiste Day (June 24)
 SOS Focus & Fundraising Campaigns
 Aeroplan Promotions
 P3  Pride Campaign + Good Partner Feature
 Pride Fundraising / Collective Group of Charities
 Fundraising Campaign
 ONLINE & IN-STORE: Summer Bonus Contest
 P4  Lab Integration Campaign ONLINE & IN-STORE: Shop Summer Promotion


Pride (Packaging Only)
Summer Gifting Program (Gift Cards and Gift Packaging)


                    DISPLAY PRODUCT FOCUS
 Period 3Period 4
 Feature Fixture A Wine Cocktails
 (Red/ White/Rosé)
 Wine Cocktails
 (Red/ White/Rosé)
 Feature Fixture B (New & Seasonal) Seasonal Rosés (not sold) Seasonal Rosés (not sold)
 Cocktail of the Month (EA 1) Gin Canadian Whisky
 Entrance Table Spirits Spirits
 Spirits Gifting Display Deluxe Brown Spirits for
 Father’s Day
 Tequila Gifts for
 Weddings & Celebrations
 Wines Gifting Display Father’s Day -
 Vintages Essentials
 Weddings & Celebrations -
 French Rosé
 Front Nesting Table PRIDE (All Play) Flight A: Pride (All Play)
 Flight B: Canadian Whisky
 Middle Nesting Table French Summer Whites
 Italian Summer Whites
 Beer Block Pile (A) Beer Beer
 RTD Block Pile (B) RTD RTD
 Wines Loyalty Block Pile (C) 100 BAP Wines - Buy a case,   Get 1,200 points 100 BAP Wines - Buy a case,
 Get 1,200 points
 Spirits Loyalty Block Pile (C) Spirits Spirits
 Local Beer & Cider Display (EA 10) Beer Beer
 Block Pile D Activation Area Spirits Spirits
 Excitement Zone A
 Beer Beer
 Excitement Zone C RTD Beer
 Excitement Zone D Beer RTD
 Spirits Cold Room Brown Spirits
 Spirited Picks White Spirits White Spirits
 Front End Merchandiser 1 White Spirits Impulse White Spirits Impulse
 Front End Merchandiser 2 Wines Impulse Wines Impulse
 Front End Merchandiser 3 Brown Spirits Impulse Brown Spirits Impulse
 RTD Impulse Risers (1-4) RTD RTD
 Pop Up Shops Spirits BCRTD
 Flagship Spotlight Wine BCRTD


 Period 3Period 4
 End Aisle 1 (COTM) See info above.
 End Aisle 2 Brown Spirits Brown Spirits
 End Aisle 3  Wines Wines
 End Aisle 4 Brown Spirits Brown Spirits
 End Aisle 5  RTD RTD
 End Aisle 6 RTD RTD
 End Aisle 7 Beer Beer
 End Aisle 8 RTD RTD
 End Aisle 9 Beer Beer
 End Aisle 10 (MT C) Beer Beer
 End Aisle 11 Brown Spirits Brown Spirits
 End Aisle 12 Brown Spirits Brown Spirits
 End Aisle 13 White Spirits White Spirits
 End Aisle 14 Brown Spirits Brown Spirits
 End Aisle 15 White Spirits White Spirits
 End Aisle 16 Wines Wines
 End Aisle 17 Beer Beer
 End Aisle 18  White Spirits White Spirits
 End Aisle 19 Wines Wines
 End Aisle 20 Beer Beer
 Vintages End Aisle
 (EA VL1) 
 Vintages Essentials on offer
 Vintages Essentials on offer
 Discovery End Aisle
 (EA W5)