Aeroplan Block Pile In-Store
• Activated each period in a dedicated location in-store for Wines and Spirits
• Offer Option Examples:
• Single brand takeover with added overlay bundle offer (i.e., stock up
for the holidays or build your bar)
• Each participating product has a bonus offer
• Multi-brand overlay bundle offer (i.e., purchase one of each and get more points OR buy multiples and get more points)
• Marketing will support with signage on the block pile to call out overlay
offers
• Refer to the Block Pile C page for details
Encourage Case Sales
• Offer example: Buy a case of wine and get enough points for a $10 LCBO gift card
• Each SKU has a bonus offer that add up to 1,000+ points enabling added signage to encourage the up-sell purchase to the full case.
• Bundled offer: Buy 12 units and get 1,000 bonus points
• Great opportunity for Vintages product promotion!
New Product Launch Packages
• Layer on an Aeroplan bonus offer to your new product to encourage customer trial
• Beyond the increase to sales you will receive:
• Reporting:
• Standard Aeroplan results reporting
• Deeper dive reporting including added information on customer demographics, what competitive products the customer bought prior to purchasing your product
• Post-promotion reporting – what happened over the 3 months post the launch of your product
• Additional Marketing support in Aeroplan channels
•Refer to the e-commerce New Arrivals Hero Package pages for more package details
Special Promotions
If you are interested in exploring a different type of offer to support a group of products differently, please apply with all proposal details using the Excel Promo Application form, and select “Special Aeroplan Promotion” from the program drop down.
• For example: Wines of X Region
• Objective to encourage customers to try the region or to stock up on wines from the region
• Offer example: Spend $x on wines from X region and get Y points