Product Calls (formerly Product Needs)

Vintages issues product calls (formerly product needs letters) twice a year, outlining the types of products the buyers wish to purchase in the coming months.

For LCBO products, product calls are posted annually, or as required. These call sets out the type of products that the LCBO is particularly interested in purchasing in a given year.

Product Calls are based upon an assessment of opportunities determined by the buying areas, consumers, market and sales trend information from both LCBO and external sources, such as Canadian Association of Liquor Jurisdiction reports, global reports, and trade publications, amongst others.

The call will stipulate the criteria of the submission including style of product, and price point(s). The submission deadlines are specified and must be met in order for a product to be accepted for consideration for purchase.

Merchandising

Vintages

Destination Collection

LCBO Sales Targets