The RTD Impulse program is aimed at encouraging customers to build their basket at the last touchpoint in their customer journey in-stores.
This promotional program includes placement within an LCBO created digital playlist (approx. 6 seconds in length) that will be played for the duration of the promotional period at select checkouts at stores 217 and 164.
These are MPTS Applied Promotional Programs. Please apply through MPTS directly before the deadline.
Engagement:
• 175 Stores total (each display)
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• 1 SKU maximum per display (with a BAP and a maximum Retail Price of $10)
Digital Screens:
• Includes placement in digital screen at the Cash Area of stores 5, 15, 164, 217, 511, 528, 758
LCBO.com Paid Placement Positioning:
• Prime (first page) placement on the respective sub-category search page on LCBO.com. This placement results in 6.8x more likely to be clicked vs second page placement.
Pricing Information:
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.