Partnership Opportunity
LCBO Gift Cards, Packaging & Accessories as Value-Adds
Our customers know that LCBO is a place to find great gifts year-round.
We want to provide gifting options for all seasons, that will showcase product online and in-stores through a partnered value-add* opportunity of LCBO Gift Cards, gift packaging, mixers as well as bar accessories and glassware.
Gift Card Options include:
• Physical co-branded LCBO and Partner gift card – 5,000 MOQ
• Physical LCBO only Gift Card (no minimum required)
• LCBO Digital Gift Card (no minimum required).
• Digital gift cards can be emailed to recipients based on purchased transactions (i.e.
qualifying Aeroplan members)
*Value-add of gift card must not exceed 20% of the value of the product; supplier responsible for
all costs of value-add.
Gift Packaging include:
• LCBO year round assortment or seasonal collection offerings (gift bags, gift boxes, Vintage
wooden boxes, available in various sizes)
Mixers:
• Partner with a variety of branded cocktail syrups, juices, mixers and bitters.
Bar Accessories & Glassware:
• LCBO core and seasonal collections available (i.e.jigger, cocktail shaker, tasting glass, corkscrew etc)
Application & Approval Process
• Once a submitted application to a promotion has been approved by your category partners,
contact our team to align on the required leadtimes for gift cards, packaging, reusable bags
and/or accessories.
• Physical (co-branded) Gift Cards: Up to 14 weeks depending whether it is co-brand or not.
• Digital Gift Cards: leadtime is flexible.
• Gift Packaging: 24-30 weeks from approval to in-store date
• Mixers: 12 weeks from approval to in-store date
• Bar Accessories & Glassware: 20 weeks from approval to in-store date
For more information about these exciting opportunities, please contact denise.papaconstantinou@lcbo.com.
Corporate Gifting
The LCBO Corporate Client Services team is dedicated to meeting the beverage alcohol needs of companies of all sizes. These customers have unique requirements including corporate gifting, same day/multiple location delivery, and organizing large hospitality events. The LCBO is committed to building an exclusive portfolio of products and services that delight our corporate clients creating an easy to use experience.
We are looking to collaborate with our trade partners to develop new and inventive products and services to serve this unique customer group.
Suggested Products and Services
• Calligraphy and Engraving promotions
• Delivery options
• Custom banding and packaging
• Gift wrapping
• Boxed cocktail kits
• Value-Adds
• Unique experiences for Corporate Clients
Please reach out to Paul Farrell at paul.farrell@lcbo.com directly with any product, service, or promotional ideas that you want to discuss
