Our flagship 164, 511 and 217 (new stores being added in FY26 include 5, 15, and 528) locations offer an exciting brand takeover opportunity through a bundled Pop-Up Shop opportunity for our Trade partners.
These flagship pop-up promotions offer the chance to showcase a strong brand or series of brands and products that have a tie to the seasonal promotions, gifting occasions, and stories that create excitement for the customer. Additionally, stores 217 and 164 offer digital signage and playlist opportunities in addition to having stationary tasting bars where brands are able to activate events and tastings to bring additional excitement to the display.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Locations:
• Pop-Up Shop: 5, 15, 164, 217, 511, 528
Digital Component:
• Pop-Up Shop Digital Display
Assortment Requirement:
• 1 Brand/Portfolio: 4-16 SKUs
Customer Impressions:
• Opportunities to see: 206,000 customers per period*
NOTE : LCBO Thematic, Aeroplan Offer(s) and Product Feature spots are rotated in the playlist with Branded Pop Up Shop content.
All supplier creative materials must receive approval from the Manager of Visual Merchandising at LCBO. Specifications will be provided during the approval process. Once approved, the supplier is responsible for printing and producing all assets, which should be installed on the first Monday of the promotional period.
Pricing Information:
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
Store Example
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.