Our flagship 164, 511 and 217 (new stores being added in FY26 include 5, 15, and 528) locations offer an exciting brand takeover opportunity through a bundled Pop-Up Shop opportunity for our Trade partners.

These flagship pop-up promotions offer the chance to showcase a strong brand or series of brands and products that have a tie to the seasonal promotions, gifting occasions, and stories that create excitement for the customer. Additionally, stores 217 and 164 offer digital signage and playlist opportunities in addition to having stationary tasting bars where brands are able to activate events and tastings to bring additional excitement to the display.

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

Locations:
• Pop-Up Shop: 5, 15, 164, 217, 511, 528

Digital Component:
• Pop-Up Shop Digital Display

Assortment Requirement:
• 1 Brand/Portfolio: 4-16 SKUs

Customer Impressions:
• Opportunities to see: 206,000 customers per period*

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:

NOTE : LCBO Thematic, Aeroplan Offer(s) and Product Feature spots are rotated in the playlist with Branded Pop Up Shop content.

Refer to the FY26 Promotional Opportunities document for Product Allocations by Period.

Store Example