Pop-Up Shops

Our flagship locations offer an exciting brand takeover opportunity through a bundled Pop-Up Shop opportunity for our Trade partners.

These flagship pop-up promotions offer the chance to showcase a strong brand or series of brands and products that have a tie to the seasonal promotions, gifting occasions, and stories that create excitement for the customer. Additionally, stores 217 and 164 offer digital signage and playlist opportunities in addition to having stationary tasting bars where brands are able to activate events and tastings to bring additional excitement to the display.

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

NOTE : LCBO Thematic, Aeroplan Offer(s) and Product Feature spots are rotated in the playlist with Branded Pop Up Shop content.

All supplier creative materials must receive approval from the Manager of Visual Merchandising at LCBO. Specifications will be provided during the approval process. Once approved, the supplier is responsible for printing and producing all assets, which should be installed on the first Monday of the promotional period.

Pricing Information:
For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.

For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.

Store Example

Document Downloads & Quick Links

Click here for the Participating Store List.

Click here for Supplier Guidelines.