Formerly known as the Enhanced Occasions Display. Our customers know that LCBO is the place to find the best assortment of seasonally relevant products suited for any occasion. We want to provide a high impact opportunity to showcase either Brand stories or portfolio (Agent, Trade association) takeovers connected to the seasonal theme or seasonal occasion. The LCBO has created a package that will enable an enhanced and inspired customer shopping experience for big brand or portfolio takeovers every period/season. These activations are supported through an omni-channel approach with visibility both in-store and on lcbo.com to drive customer engagement.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Engagement:
• Dominant placement on a large, enclosed fixture within Store with LCBO gift packaging: 164, 217, 511, 758
• Flagship Store Table Display: Stores 10, 38, 149, 355, 452, 486
• LCBO.com Feature Page: Online LCBO Curated EPP.
Assortment Requirement:
• 10-16 SKUs
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:
Refer to the FY26 Promotional Opportunities document for Product Allocations by Period.
What's Included:
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.