This display is a large rectangular table with two small adjacent square tables (or baskets in place of side tables), typically located towards the middle of the Power Aisle. It will be a tiered cake-style display in a handful of stores.
This display is meant to showcase a seasonal or regional WINES story. When Food & Drink releases are currently scheduled, this display will also feature the Food & Drink magazine and the product will be featured within a Food & Drink advertorial. This table may also be flighted between premium and standard stores. If table is flighted during a F&D launch, Premium flight receives F&D Advertorial.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Engagement:
• 144 stores total
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• 12 SKUs (including Value-Adds, if applicable).
LCBO.com Feature Page:
• Click here for Feature Page details.
• Note in all instances of flighting and multiple participating brands, the Feature Page will be assigned to a flight at LCBO Merchandising’s discretion.
Pricing Information:
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.