LCBO's Destination Collection is an enhanced lineup of international products, with selections continuously added to discover and experience.

 

Destination Collection Submission Guide. Step One: Review the Products Needs letter to determine if your product fits. Gather your pitch including performance metrics, bottle images, tasting notes-- anything that makes your product unique! Step two: Submit your product via NISS by the pre-submission deadline including details that will help it stand out! Step three: After the product call has closed, the Destination Collection Product Manager will review your submission and a decision will be made to proceed with purchase or decline the product. Factors that influence our pick: Fit with product call parameters. Past performance of the same product in the Destination Collection Program and/or the performance of other products from the same supplier. 3rd party awards/accolades. Label and packaging appeal. Product differentiation.