Paid Product Placement Package

e-Commerce Program Components:
Paid Product Placement Package

How It Works

LCBO is pleased to offer suppliers a paid product placement opportunity in prime locations throughout the online customer journey.

This is a great way to bring strong visibility to new products and compelling offers, and reach customers already interested in the category.

Placement opportunities are currently available on our top sub-category search pages which typically receive, on average, over 18,600 organic monthly visits.

Products on the first page of results are..... 
-  6.8X more likely to be clicked 
-  2.5X more likely to be added to cart 
...than products on the second page 

Generally, these top sub-category search pages convert 2x more customers when compared to the overall site conversion metric. This is true across all e-commerce fulfillment methods (Same-day pickup and Home Delivery).

What We’re Looking For/How To Participate

This opportunity is built into the below display programs every period and is included in their price: Vintages Essentials on Offer End Aisle, Entrance Table, Cocktail of the Month (EA 1), Local Beer & Cider Display (EA 10) and Top Picks (RTD Impulse Display).