The LCBO has a dynamic portfolio of thousands of products from all around the world and we are always looking for new products that can elevate our assortment.
If you have a new product that is innovative, trending, or simply a must-have, we want to hear from you!
As one of the world’s largest importers of beverage alcohol we do receive a lot of submissions and the competition for shelf space is strong. In order to make sure we give every supplier an opportunity to share their products with us no matter the size of the brand, we have developed a process that applies to all inquiries.
There are two streams within the LCBO which support different needs depending on the
product type or style; VINTAGES or LCBO portfolios offer two opportunities for you to introduce your product. Please select the appropriate tab in the sidebar to learn more about each stream and the process for submission.
Regardless of which business unit you apply for your product will be evaluated for quality, price, value, packaging and marketing plans before a decision is made. Put your best foot forward and help us see your vision when applying. Do you have influencers lined up to help promote? Is there an event upcoming that will elevate your product into the customer’s conversation? We want to know any information that will help your product standout amongst our varied portfolio.