Vintages' Wines of the Month (WOM) features two products each month on the inside front cover of the New Release catalogue and are promoted via Vintages marketing channels and on lcbo.com. The products receive high visibility (end-aisle or floor displays) and are also signed with full-colour point-of-purchase materials (cut-case backer cards, pricer cards and shelf talkers).
WOM is a risk-free introduction for new Vintages customers, who will recognize that these products have the Vintages "stamp of approval". The feature wines offer exceptional quality to price ratio. For a product to be considered for this program, it must be in the retail price range of $18.95 to $24.95 CAD, and available in a minimum of 1,000 cases (12 bottles/case). The product is reviewed through the same process as all Vintages products.
Wine of the Month Program Fee F24-25
Periods 1, 2, 3, 4, 5, 6, 7, 11, 12, 13
Periods 8, 9, 10