Block Pile C is a display space used to feature our strongest Aeroplan Bonus Point offers. This display will be rotated between RTD and Wines products each period. Suppliers are encouraged to apply with their best offer propositions.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Aeroplan Offer Option Examples:
• Single brand takeover with added overlay bundle offer (i.e., stock up for the holidays or build your bar)
• Each participating product has a bonus offer
• Multi-brand overlay bundle offer (i.e., purchase one of each and get more points OR buy multiples and get more points)
• Marketing will support with signage on the block pile to call out overlay offers
Engagement:
• 166 Stores total
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• Up to 6 Wine/BCRTD products with Aeroplan Bonus Offers
Supplier-produced Merchandisers:
• A supplier-produced merchandiser (approved by LCBO) may take the place of the standard block pile format. Please refer to “Supplier-Produced Merchandiser Guidelines” for details.
• NOTE: Value-add merchandisers will not be accommodated in stores that implement the program on the Metal Frame fixture. Value-adds for stores that merchandise on the Metal Frame fixture must be rep. applied to the product. Merchandisers for Block Pile stores must accommodate all participating SKUs within the display.
Digital Advertising Component:
• Products approved for this display will be included in LCBO's Digital Flyer Program (click link for more details).
• NOTE: Where displays feature multiple products from a single brand (or multiple brands), the LCBO will select, at their discretion, at least one product from each brand to be featured in the Digital Campaign.
Pricing Information:
For Pricing and product allocations, please refer to the most recent Promotional Opportunities document posted on the Promotional Calendar Page.