Fall Summary
PERIOD 7 September 10 - October 7
PERIOD 8 October 8 - November 4
Seasonal Themes
The 30th anniversary of Food & Drink coincides with our fall focus on Ontario VQA wines in Period 7 and cocktails in Period 8. Food & Drink has been and continues to be Ontario’s much-beloved and go-to source for inspiration, trends and ideas on how to make the most of any occasion at home. To commemorate this 30 year milestone, LCBO is planning a special celebration of F&D with our customers. We will lean into this milestone during Period 7 and 8 inviting customers to discover Ontario’s best VQA, 30 years of inspired recipes and pairings plus the best fall cocktails. There will be exciting and incremental opportunities to both highlight and integrate your brands as part of Food & Drink’s 30th celebration.
When applying, please share your best ideas and moments with Food & Drink!
Period 7: 30 years of inspired local pairings (Lead Category: Ontario VQA + F&D recipes)
In this period, we will promote all things local with a spotlight on the exceptional VQA wines made right here in Ontario.
Period 8: 30 years of inspiring cocktails (Lead Category: Brown Spirits)
In this period, we will promote cocktail exploration and how to pair food & spirits/cocktails.
Occasions & Observances
Core Sales Occasions | Core Gifting Occasions | Diversity, Inclusion, Belonging & Equity (DIBE) & Support Occasions | |
P7 | Lead up to Thanksgiving NFL Season begins | N/A | National Day For Truth & Reconciliation (September 30) Rosh Hashanah (September 15-17) Yom Kippur (September 24-25) Franco-Ontarian Day (September 25) |
P8 | Thanksgiving (October 9) Halloween (Tuesday, October 31) NHL & NBA Season begins | N/A | Day of the Dead (November 2) Diwali Lead-up (Nov 12) |

Spirit of Sustainability Focus & Fundraising Campaigns | Aeroplan Promotions | Ecommerce Promotions | Food & Drink | |
P7 | Focus on Ontario | TBC | N/A | Fall Release |
P8 | | ONLINE & IN-STORE: Partnership Contest Opportunity | One-Day Online |
ALSO HAPPENING IN THE FALL:
Fall Gifting Program (Gift Cards and Gift Packaging)
DISPLAY | PRODUCT FOCUS | |
Period 7 | Period 8 | |
Feature Fixture A | Local Spirits All Play | NOT SOLD |
Feature Fixture B (New & Seasonal) | Spirits | NOT SOLD |
Cocktail of the Month (EA 1) | Local Vodka + VQA Red Wine: Red Lemonade | Whisky: Perfectly Thymed Manhattan |
Entrance Table | Ontario Wines (SOS Focus) | Brown Spirits |
Mini Thematic A | Local Spirits Gifts | Whisky Gifts |
Mini Thematic B | VQA Sparkling | Red Wine Gifts (Premium GL / Essentials) |
Front Nesting Table | Flight A - Ontario Sustainable Certified Flight B - IDB | Brown Spirits |
Middle Nesting Table | Flight A - Ontario VQA Harvest Dinner Flight B - IDB | Brown Spirits |
Beer Block Pile (A) | Beer | Beer |
RTD Block Pile (B) | RTD | RTD |
Loyalty Block Pile (C) | VQA Wines | Spirits/Wines |
Mini Thematic C (EA 10) | Local Beer - OCB | Local Beer for Autumn |
Block Pile D Activation Area | Spirits | Spirits |
Beer Excitement Zone A | Beer | Beer |
Beer Excitement Zone C | Beer | RTD |
Beer Excitement Zone D | Beer | Beer |
Spirits Cold Room | Spirits | Spirits |
Spirited Picks | Spirits | Spirits |
Front End Merchandiser 1 | White Spirits | White Spirits |
Front End Merchandiser 2 | Ontario VQA Wines | Wines |
Front End Merchandiser 3 | Brown Spirits | Brown Spirits |
BCRTD Impulse Risers (1-4) | RTD | RTD |
Pop Up Shops | Ontario Wine Regional Stories | Halloween (All Play) |
Enhanced Occasions Package | Thanksgiving Hosting with Local Brands - All Play | NOT SOLD |
DISPLAY | PRODUCT FOCUS | |
Period 7 | Period 8 | |
End Aisle 1 (COTM) | See info above. | |
End Aisle 2 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 3 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 4 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 5 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 6 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 7 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 8 | Flight A: VQA Flight B: IDB | Brown Spirits |
End Aisle 9 | Brown Spirits | Brown Spirits |
End Aisle 10 (MT C) | Beer | Beer |
End Aisle 11 | White Spirits | White Spirits |
End Aisle 12 | Brown Spirits | Brown Spirits |
End Aisle 13 | White Spirits | White Spirits |
End Aisle 14 | Brown Spirits | Brown Spirits |
End Aisle 15 | Brown Spirits | Wines |
End Aisle 16 | White Spirits | White Spirits |
End Aisle 17 | Brown Spirits | Brown Spirits |
End Aisle 18 | Beer | Wines |
End Aisle 19 | Beer | White Spirits |
End Aisle 20 | Beer | White Spirits |
Vintages End Aisle (EA VL1) | Vintages Essentials on offer (LTO/BAP) ONE ONTARIO ESSENTIAL, ONE IMPORT | Vintages Essentials on offer (LTO/BAP) |
Discovery End Aisle (EA W5) | Kosher | Germany / Central Europe (Hungary) |