This display occupies the plinth at the very front of the Beer Cold Room. In Beer Alcoves, it is a regular End Aisle at the front of the section. A supplier-produced merchandiser (approved by LCBO) may accompany the display to house Value-Adds. The Excitement Zone will turn every 4 weeks and feature seasonally relevant product stories.
These are MPTS Applied Promotional Programs. Please apply through MPTS directly before the deadline.
Engagement:
• Optional Supplier produced merchandiser: Artwork and merchandiser MUST BE provided by supplier and approved by LCBO. Value-add Merchandisers to be made sized for both Plinth and/or End Aisle participating stores. Click here for guidelines.
• Excitement Zone Plinth 21A (EZA): 139 stores*
• Excitement Zone Plinth/End Aisle 21C (EZH): 221 Stores total (137 Plinth stores / 83 End Aisle stores / 1 store executing in-section)
• Excitement Zone End Aisle 21D (EZD): 221 stores
• Refer to www.doingbusinesswithlcbo.com for Participating Stores and flighting information.
Assortment Requirement:
• 2-3 SKUs (each display)
Digital Advertising Component:
• Products approved for these displays will be included in LCBO’s Flyer (click link for more details).
• NOTE: Where displays feature multiple products from a single brand (or multiple brands), the LCBO will select, at their discretion, at least one product from each brand to be featured in the Digital Flyer.
Pricing Information:
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.