This display occupies the plinth at the very front of the Beer Cold Room. In Beer Alcoves, it is a regular End Aisle at the front of the section. A supplier-produced merchandiser (approved by LCBO) may accompany the display to house Value-Adds. The Excitement Zone will turn every 4 weeks and feature seasonally relevant product stories.
These are Excel Applied Promotional Programs. Please apply by completing the Excel Application Form before the deadline.
• Optional Supplier produced merchandiser: Artwork and merchandiser MUST BE provided by supplier and approved by LCBO. Value-add Merchandisers to be made sized for both Plinth and/or End Aisle participating stores. Click here for guidelines.
• Excitement Zone Plinth 21A (EZA): 139 stores*
• Excitement Zone Plinth/End Aisle 21C (EZH): 224 Stores total (138 Plinth stores / 85 End Aisle stores / 1 store executing in-section)
• Excitement Zone End Aisle 21D (EZD): 225 stores
• Refer to the Participating Store Lists linked below for stores and flighting information.
• 2-3 SKUs (each display)
Digital Advertising Component:
• Products approved for these displays will be included in LCBO’s Meta/Digital Value Flyer Campaigns (click link for more details).
• NOTE: Where displays feature multiple products from a single brand (or multiple brands), the LCBO will select, at their discretion, at least one product from each brand to be featured in the Meta Flyer
These packages, inclusive of all opportunities and non-negotiable, are available for a rate of
Refer to the Seasonal Overview section for Product Allocations by Period.
*Pricing has been updated for FY25