This display occupies the plinth at the very front of the Beer Cold Room. In Beer Alcoves, it is a regular End Aisle at the front of the section. A supplier-produced merchandiser (approved by LCBO) may accompany the display to house Value-Adds. The Excitement Zone will turn every 4 weeks and feature seasonally relevant product stories.
These are MPTS Applied Promotional Programs. Please apply through MPTS directly before the deadline.
Engagement:
• Optional Supplier produced merchandiser: Artwork and merchandiser MUST BE provided by supplier and approved by LCBO. Value-add Merchandisers to be made sized for both Plinth and/or End Aisle participating stores. Click here for guidelines.
Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• 2-3 SKUs (each display)
Digital Advertising Component:
• Products approved for these displays will be included in LCBO’s Digital Campaigns (click link for more details).
• NOTE: Where displays feature multiple products from a single brand (or multiple brands), the LCBO will select, at their discretion, at least one product from each brand to be featured in the Digital Campaign.
These packages, inclusive of all opportunities and non-negotiable, are available for a rate of
Refer to the FY26 Promotional Opportunities document for Product Allocations by Period.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.