How it Works

Spirit of Sustainability (SoS) is the LCBO’s enterprise-wide environmental, social and governance platform designed to create a more sustainable future for Ontario by supporting the province’s social and environmental needs It’s our bold commitment to drive meaningful change in our communities, be the industry leader in sustainable practices and take better care of our planet – all for the good of Ontario.

 

This is an opportunity for brands and products Doing Good to be featured within our campaigns in support of key SoS initiatives.

There is no cost for this program* we would like our partners to submit the details of all the Good Work they have been doing in the community using the SoS tab in the relevant period excel application. Please send this along with your promotional application submissions before each deadline.
*Potential opportunity to collaborate on sponsorship for key PR events and tactics
 

What We’re Looking For

     • Partner and Highlight up to 6 x Good Partners brands/products to support key LCBO SoS
        Initiatives:
             • P1/P2 Environmental Campaign: Brands with strong environmental sustainability
                  initiatives that have clear and measurable impact.To align with Earth Month and
                  related SoS partnerships and/or fundraising.

             • P3/P4 Annual Integrated Pride Campaign: Brands that are supporting the
                 2SLGBTQI+ community through meaningful charitable initiatives, community impact
                 efforts and/or an ongoing commitment to support and celebrate the community.To align
                 with Pride Month and related SoS partnerships and/or fundraising.
 

What’s Included

     • Brand placement within the SoS related campaign feature page – including product image,
        initiative description, and SKU to shop.
     • Navigation to the landing page from the LCBO.com home page / SoS banner • LCBO Social
        coverage via IG Stories
     • Potential brand placement in related advertising and/or public relations campaign (example
        tactics may include influencer marketing, advertorials/ sponsored content, social media, or
        other tactics)
     • Potential opportunity to collaborate on sponsorship for key PR events and tactics
 

Eligibility Criteria

     • Fundraising efforts; Charitable donations; Impactful Initiatives that have been in place for a
       minimum of two years - driving meaningful social or environmental change for our
       communities and/or planet that have clear and measurable targets and impact.
 

NOTE: All LCBO suppliers that are providing donations from product sales towards a charity or non-profit and are promoting that partnership through LCBO sales channels such as LCBO.com, social media, in-store and external advertisement or product packaging must apply for the Charity Promotions Program.