The Feature Fixture display is a wall unit that includes a header (channel) sign as well as possible space for box signs. It is typically located at the front entrance of the store and features high impact, multi-brand seasonal stories, including existing and new products that fit the theme.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Engagement:
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• FFA: 15-30 SKUs (including Value-Adds, if applicable)
• FFB: 10-20 SKUs
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.