The Super Sale Program is used to drive traffic in-store through deep discount offers on popular products for a one-week duration in advance of key occasions. Participating products will be merchandised in our high-traffic engagement aisle for the duration of the sale (and in-section). Suppliers are encouraged to apply with their best offer proposition.
This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.
Engagement:
Tier 1 (MPTS Code: SSL + DW) $5,000 per SKU + cost of LTO
• 125+ stores implementing a Block Pile Display in the engagement aisle.
• Stores listing the approved products will display the applicable Super Sale signage in-section for the duration of the sale.
Tier 2 (MPTS Code: SSL + FSI) $2,000 per SKU + cost of LTO
• Stores listing the approved products will display the applicable Super Sale signage in-section for the duration of the sale
To be considered for either of these programs please apply in MPTS using code SSL. Category will add either in DW or FSI depending what you are selected for.
Digital Advertising Component
• Products approved for these displays will be included in LCBO's Digital Flyer Program
• Promotion on LCBO.com and in LCBO owned communication channels
Timing:
In FY27, each Super Sale will run for one week, coinciding with the following occasions:
• P1 (Easter) - April 1 - April 7, 2026
• P2 (Victoria Day) - May 13 - May 19, 2026
• P3 - n/a
• P4 (Canada Day) - June 24 - June 30, 2026
*The supplier/agent will be charged based on the full reduction in retail for the number of units sold at the LTO price.
Pricing Information:
For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.
For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.