" "

Formerly known as the Beer, Cider and RTD Mini-Thematic, this display will showcase seasonally relevant LOCAL Beer and Cider products that have a strong link to the promotional theme and season.

The allocation for this display will vary between Beer and Cider based on season. This display will turn every 4 weeks, with an opportunity to hold stories and product for longer when possible.

This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.

• 220 stores total
• Refer to the Participating Store Lists linked below for stores and flighting information

Assortment Requirement:
• 3-9 SKUs LCBO.com

LCBO.com Paid Placement Positioning:

• Prime (first page) placement on the respective sub-category search page on LCBO.com. This placement results in 6.8x more likely to be clicked vs second page placement

This Package, inclusive of all opportunities and non-negotiable, is available for a rate of:

Refer to the Seasonal Overview section for Product Allocations by Period.

*Pricing has been updated for FY25