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Formerly known as the Beer, Cider and RTD Mini-Thematic, this display will showcase seasonally relevant LOCAL Beer and Cider products that have a strong link to the promotional theme and season.

The allocation for this display will vary between Beer and Cider based on season. This display will turn every 4 weeks, with an opportunity to hold stories and product for longer when possible.

This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.






 

Engagement:
Refer to the Participating Store List page (linked below) for stores and flighting information.

Assortment Requirement:
• 3-9 SKUs LCBO.com

LCBO.com Paid Placement Positioning:

• Prime (first page) placement on the respective sub-category search page on LCBO.com. This placement results in 6.8x more likely to be clicked vs second page placement

This Package, inclusive of all opportunities and non-negotiable, is available for a rate of:

Refer to the FY26 Promotional Opportunities document for Product Allocations by Period.