Formerly known as the Beer, Cider and RTD Mini-Thematic, this display will showcase seasonally relevant LOCAL Beer and Cider products that have a strong link to the promotional theme and season.
The allocation for this display will vary between Beer and Cider based on season. This display will turn every 4 weeks, with an opportunity to hold stories and product for longer when possible.
This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.
Engagement:
• 220 stores total
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• 3-9 SKUs
LCBO.com Paid Placement Positioning:
• Paid Product Placement: Sponsored product placement on relevant pages on LCBO.com. This placement results in 6.8x more likely to be clicked vs. second page placement.
Pricing Information:
For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.
For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.