Formerly known as the Beer, Cider and RTD Mini-Thematic, this display will showcase seasonally relevant LOCAL Beer and Cider products that have a strong link to the promotional theme and season.
The allocation for this display will vary between Beer and Cider based on season. This display will turn every 4 weeks, with an opportunity to hold stories and product for longer when possible.
This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.
Engagement:
• 220 stores total
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• 3-9 SKUs
LCBO.com Paid Placement Positioning:
• Prime (first page) placement on the respective sub-category search page on LCBO.com. This placement results in 6.8x more likely to be clicked vs second page placement.
Pricing Information:
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.