Promo Programs Updates
05 Jan 2024
2023/24 Annual Promotional Fee

The LCBO Promotional Fee is collected annually to support general promotional activities for our ret...

Promo Programs Updates
27 Nov 2023
Updated Promotional Opportunities for Summer FY24/25 and New Excel ...

Please note that updated versions of the FY25 Promotional Opportunities Document and Promotion Excel...

Promo Programs Updates
17 Nov 2023
P3/4 Promotional Applications

Please note that P3/4 Non-Applied Excel Application accepts/declines will be delayed being sent to t...

Promo Programs Updates
10 Oct 2023
Updated Promotional Opportunities for Early Summer FY24/25

Please note that updated version of the FY25 Promotional Opportunities Document has been posted to t...

Promo Programs Updates
08 Sep 2023
Vintages Events Call for Proposals: P1 – P6 Deadline Friday October 6, ...

We are pleased to announce that we will be accepting consumer event proposals for P1 – P6 FY 24/25. ...

Promo Programs Updates
14 Jul 2023
FY24/25 Promotional Opportunities, Application Form, and Deadlines Now ...

Please note that the FY24/25 Promotional Opportunities document, Excel application form, and promo a...

Promo Programs Updates
21 Apr 2023
Updated Promotional Opportunities for Winter FY23/24 and New Excel ...

Please note that updated versions of the FY24 Promotional Opportunities Document and Promotion Excel...

Promo Programs Updates
29 Mar 2023
External Advertising Opportunities for Holiday

We are excited to share an extended opportunity to participate in LCBO’s external advertising initia...

Promo Programs Updates
03 Mar 2023
Updated Promotional Opportunities for Holiday FY23/24 and New Excel ...

Please note that updated versions of the FY24 Promotional Opportunities Document and Promotion Excel...

Promo Programs Updates
03 Feb 2023
2022/23 Annual Promotional Fee

The LCBO Promotional Fee is collected annually to support general promotional activities for our ret...

Promo Programs Updates
31 Jan 2023
Vintages Brand Refresh

We are pleased to share changes we are making to the Vintages brand....

Promo Programs Updates
17 Jan 2023
Pop Up Shop Promotion Expansion

We are excited to announce that the Pop Up Shop promotional display, currently featured in store 511...

Promo Programs Updates
16 Dec 2022
Updated Promotional Opportunities for Fall FY23/24 and New Excel ...

Please note that updated versions of the FY24 Promotional Opportunities Document and Promotion Excel...

Promo Programs Updates
29 Nov 2022
LCBO x Aeroplan Webinar Deck

Attached is a copy of the presentation shared with the Trade on November 18th. If you would like fur...

General Updates
02 Nov 2022
LCBO x Aeroplan Program Update

Please join us to hear an exciting update on the Aeroplan program including results and promotional ...

Promo Programs Updates
07 Oct 2022
Opportunity to highlight brands/products during Black History Month ...

Through LCBO’s social impact platform, the Spirit of Sustainability (SOS), and commitment to enhance...

Promo Programs Updates
03 Oct 2022
Reminder: New Exciting Promotional Opportunities Available for Early ...

AEROPLAN OPPORTUNITIES As you plan for P3 and P4 remember the great Aeroplan opportunities we will ...

Promo Programs Updates
22 Sep 2022
Experiential Marketing - Call for Proposals: P1-P6 Events – deadline ...

We are very pleased to announce that we will start accepting proposals for events and experiential a...

Promo Programs Updates
16 Sep 2022
Updated Promotional Opportunities for Early Summer FY23/24 and Excel ...

Please note that updated versions of the FY24 Promotional Opportunities and Excel Application Form h...

Promo Programs Updates
11 Jul 2022
FY23/24 Promotional Opportunities and Application Deadlines for Now ...

Please note that the FY23/24 Promotional Opportunities Document, application deadlines, and FY23/24 ...

Promo Programs Updates
30 May 2022
Aeroplan launches on LCBO digital channels

As you may know, we launched our partnership with Aeroplan last November for LCBO customers and trad...

Promo Programs Updates
16 May 2022
Updated Promotional Opportunities for Winter FY22/23 and Excel ...

Please note that updated versions of the FY23 Promotional Opportunities Document and Promotion Excel...

Promo Programs Updates
15 Mar 2022
Updated Promotional Opportunities for Holiday FY22/23 and Excel ...

Please note that updated versions of the FY23 Promotional Opportunities Document and Promotion Excel...

Promo Programs Updates
04 Mar 2022
VSO Loyalty Launch

Great news! Customers can now earn Aeroplan points on purchases made on VintagesShopOnline. ...

Promo Programs Updates
01 Mar 2022
Update to Vintages – Classics Collections

In response to the evolving needs of our customers and to ensure that we provide the most up-to-date...

Promo Programs Updates
18 Feb 2022
New promotional options for LCBO Aeroplan bonus offers

We recently shared during the LCBO/Aeroplan webinar that we will be expanding bonus point opportunit...

Promo Programs Updates
09 Feb 2022
LCBO & Aeroplan Webinar Deck

Please see the attached deck available for download from the LCBO & Aeroplan Webinar that took place...

Promo Programs Updates
02 Feb 2022
Updated Excel Application Form for Promotions Available

Please note that an updated version of the FY23 Promotional Opportunities Excel Application Form has...

Promo Programs Updates
31 Jan 2022
LCBO & Aeroplan Partnership Update

We would like to invite all Trade partners to join us for an update on our partnership with Aeroplan...

Promo Programs Updates
20 Dec 2021
Aeroplan Launch Update

It’s been five weeks since we launched Aeroplan at the LCBO, and we wanted to let you know that foll...

Promo Programs Updates
20 Dec 2021
2021/22 Annual Promotional Fee

The LCBO Promotional Fee is collected annually to support general promotional activities for our re...

Promo Programs Updates
17 Dec 2021
F22/23 Promotional Opportunities and Deadlines

Please visit https://www.doingbusinesswithlcbo.com/ to view the updated Promotion Opportunities Docu...

Promo Programs Updates
15 Nov 2021
AEROPLAN CUSTOMER LOYALTY PROGRAM LAUNCH

AEROPLAN Customer Loyalty Program Launches TODAY!...

Promo Programs Updates
09 Nov 2021
Aeroplan Applications

Apply for Loyalty Program via MPTS...

Promo Programs Updates
03 Nov 2021
Call for Proposals: Vintages Events – deadline November 26, 2021

As the province continues to ease Covid-19 restrictions, and after careful review, we are pleased to...

Promo Programs Updates
15 Sep 2021
LCBO & Aeroplan Virtual Trade Webinar

Between 10-11am on September 27, the LCBO will be hosting a virtual meeting to formally introduce Tr...

Promo Programs Updates
28 Jun 2021
Value Add deliveries to the new Trillium facility

Effective immediately, all P6 and future e-commerce kit value adds must be delivered to the Trillium...

Promo Programs Updates
27 Jan 2021
Napa Valley Special Offer

VINTAGES announces plans for a special offer featuring wines from Napa Valley......

Promo Programs Updates
19 Jan 2021
Updated Promotional Programing Fall FY21/22

Please see the downloadable files below with updated information from the Fall 21/22 Promotion......

Promo Programs Updates
08 Jan 2021
Updates to LCBO.com & Food & Drink website

Over the last few months, LCBO’s teams have been working to create an improved user experience on LC...