The Entrance Table is a square or round table situated near the front of the store, and is the first display within the customer journey.
Preference will be given to large volume SKUs or brands with a seasonally relevant compelling, simple to communicate offer, such as a standalone or combined big savings support program, appealing to a wide customer base leveraging LTO and/or Aeroplan and/or value-add with a preference for a maximum total saving of close to 20%.
This program will turn every promotional period.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Engagement:
Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• 1-4 SKUs (including Value-Adds, if applicable)
LCBO.com Paid Placement Positioning:
• Paid Product Placement: Sponsored product placement on relevant pages on LCBO.com. This placement results in 6.8x more likely to be clicked vs. second page placement.
Pricing Information:
For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.
For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.