Partnership Opportunity

LCBO Gift Cards, Packaging & Accessories as Value-Adds

Our customers know that LCBO is a place to find great gifts year-round.

We want to provide gifting options for all seasons, that will showcase product online and in-stores through a partnered value-add* opportunity of LCBO Gift Cards, gift packaging, mixers as well as bar accessories and glassware.

Gift Card Options include:
     • Physical co-branded LCBO and Partner gift card – 5,000 MOQ
     • Physical LCBO only Gift Card (no minimum required)
     • LCBO Digital Gift Card (no minimum required).
            • Digital gift cards can be emailed to recipients based on purchased transactions (i.e.
               qualifying Aeroplan members)
*Value-add of gift card must not exceed 20% of the value of the product; supplier responsible for
  all costs of value-add.
 

Gift Packaging include:

     • LCBO year round assortment or seasonal collection offerings (gift bags, gift boxes, Vintage
       wooden boxes, available in various sizes)

Mixers:

• Partner with a variety of branded cocktail syrups, juices, mixers and bitters.

Bar Accessories & Glassware:
      • LCBO core and seasonal collections available (i.e.jigger, cocktail shaker, tasting glass, corkscrew etc)
 

Application & Approval Process

     • Once a submitted application to a promotion has been approved by your category partners,
       contact our team to align on the required leadtimes for gift cards, packaging, reusable bags
       and/or accessories.
     • Physical (co-branded) Gift Cards: Up to 14 weeks depending whether it is co-brand or not.
     • Digital Gift Cards: leadtime is flexible.
     • Gift Packaging: 24-30 weeks from approval to in-store date

     • Mixers: 12 weeks from approval to in-store date

     • Bar Accessories & Glassware: 20 weeks from approval to in-store date 


For more information about these exciting opportunities, please contact denise.papaconstantinou@lcbo.com.