Partnership Opportunity
LCBO Gift Cards, Packaging & Accessories as Value-Adds
Our customers know that LCBO is a place to find great gifts year-round.
We want to provide gifting options for all seasons, that will showcase product online and in-stores through a partnered value-add* opportunity of LCBO Gift Cards, gift packaging, mixers as well as bar accessories and glassware.
Gift Card Options include:
• Physical co-branded LCBO and Partner gift card – 5,000 MOQ
• Physical LCBO only Gift Card (no minimum required)
• LCBO Digital Gift Card (no minimum required).
• Digital gift cards can be emailed to recipients based on purchased transactions (i.e.
qualifying Aeroplan members)
*Value-add of gift card must not exceed 20% of the value of the product; supplier responsible for
all costs of value-add.
Gift Packaging include:
• LCBO year round assortment or seasonal collection offerings (gift bags, gift boxes, Vintage
wooden boxes, available in various sizes)
Mixers:
• Partner with a variety of branded cocktail syrups, juices, mixers and bitters.
Bar Accessories & Glassware:
• LCBO core and seasonal collections available (i.e.jigger, cocktail shaker, tasting glass, corkscrew etc)
Application & Approval Process
• Once a submitted application to a promotion has been approved by your category partners,
contact our team to align on the required leadtimes for gift cards, packaging, reusable bags
and/or accessories.
• Physical (co-branded) Gift Cards: Up to 14 weeks depending whether it is co-brand or not.
• Digital Gift Cards: leadtime is flexible.
• Gift Packaging: 24-30 weeks from approval to in-store date
• Mixers: 12 weeks from approval to in-store date
• Bar Accessories & Glassware: 20 weeks from approval to in-store date
For more information about these exciting opportunities, please contact denise.papaconstantinou@lcbo.com.
