Enhanced tastings are events that include a food pairing and elevated signage such as a banner but do not impede on store floor space or require extensive setup.

 

Application Process

  1. Submit your tasting applicaiton via ISTP (Tasting System) and place a note with the application that states "Enhanced Tasting Application"   
  2. The application will be allocated with other tastings following the posted deadlines. Your application will be assigned extra promotional points which will increase its priority for allocation.                                                   
  3. Once your application has been approved you will be provided your tasting numbers for the events via ISTP. 

Enhanced tastings are now available at all stores B class and above. There is no need to submit a separate form to Customer Experience for review. 

An Enhanced tasting must include a food pairing and elevated signage but would not included bottle signings, celebrity experiences, parking lot activations etc. This type of event is now catagorized as a Premium Event. 

Price 

Regular Enhanced - $100 

LCBO Employee led Enhanced - $500