Premium Activations must be reviewed and approved in advance by the LCBO Senior Manager of Visual Merchandising, Customer Experience. Premium Activations applications are required to sent by completing this form, by the Category Approval/Decline date. Supplementary information, images and decks may be emailed to the Customer Experience Inbox.

Premium Activations must include tasting enhancements such as elevated food pairings, celebrity appearances, bottle signings, bottle engravings and calligraphy.

This is an opportunity to showcase your SKUs/Brands that are featured on a promotional display, or relevant to the seasonal thematic.

The maximum allowable footprint is 10’ x 10’. Programs to be executed in multiple locations should be scalable so that they may be accommodated within all desired stores on the participation list.

When submitting your application, please include:

• Total Footprint Required

• If electrical is required

• Dimensions of the Tasting Table/Booth

• Renderings

• Description of the Elevated Food Pairing

• NOTE: 8 x 8 Banner is Required for Celebrity Bottle Signings (please include rendering)

 

Participating Stores for Premium Tastings

1, 10, 19, 21, 31, 38, 41, 83, 115, 149, 164, 187, 217, 243, 252, 288, 346, 385, 393, 394, 412, 438, 443, 445, 452, 486, 499, 511, 522, 523, 534, 556, 573, 590, 619, 624, 630, 631, 632, 641, 776

Application Process

  1. Complete the online Premium Tasting Proposal Form, and email supplementary information, images and decks to the Premium Tasting Inbox.                 
  2. Once your application has been approved you will be provided your tasting numbers for the events. You can also view these in ISTP.                                                       
  3. Priority may be given to Premium Activation applications based on the customer offering and alignment with LCBO promotions. 

 

Online Premium Tasting Form URL: https://forms.office.com/r/nzn9sKn3Tz

 

Pricing Information

The fee to participate in Premium Activations is $150-$2500 per tasting depending on requirements and will be invoiced at the end of the period along with the cost of the product used at landed cost.