Located at the Growler Station in our Flagship Store 10 location, these Enhanced Activations must be reviewed and approved in advance by the LCBO Senior Manager of Visual Merchandising, Customer Experience. Enhanced Activations applications are required to sent by completing this form, by the Category Approval/Decline date. Supplementary information, images and decks may be emailed to enhancedtastings@lcbo.com.
Enhanced Activations must include tasting enhancements such as elevated food pairings, celebrity appearances, bottle signings, bottle engravings and calligraphy.
This is an opportunity to showcase your SKUs/Brands that are featured on a promotional display, or relevant to the seasonal thematic. The overall conversion rate for Enhanced Tastings in FY23/24 was 42%.
When submitting your application, please include:
• If electrical is required
• Renderings
• Description of the Elevated Food Pairing
• NOTE: 8 x 8 Banner is Required for Celebrity Bottle Signings (please include rendering).
Participating Stores 10
Application Process
• Complete the online Enhanced Tasting Proposal Form, and email supplementary information, images and decks to enhancedtastings@lcbo.com.
• Once the plan has been reviewed and accepted by Customer Experience, you will receive approved tasting numbers. No need to applying via ITPS.
• Priority may be given to Enhanced Activation applications based on the customer offering and alignment with LCBO promotions. No MPTS submission is required.
Online Enhanced Tasting Form URL: https://forms.office.com/r/nzn9sKn3Tz
Pricing Information
The fee to participate in Enhanced Activations is $100/tasting and will be invoiced at the end of the period along with the cost of the product used at landed cost.