PRODUCT REGISTRATION & PRODUCT CALLS

PRODUCT REGISTRATION

All eligible products available to wholesale customers must be registered with the LCBO and available on the eligible product catalogue for the specific wholesale customer group. The LCBO’s New Item Submission System (NISS) is used to register eligible products for wholesale. Visit the NISS information page to register.

There are products calls by product category, beer, cider, wine, spirits and ready-to-drink beverages, and channel, retail and wholesale. Suppliers and agents decide which products and which product calls to apply to.
 

UPCOMING PRODUCT CALLS

Product calls for wholesale listings will be issued on the below dates. Subscribe for LCBO trade updates and get notified when the product calls open.

Wholesale Domestic Product Call

This product call is for all domestic suppliers interested in making Canadian products available to LCBO wholesale customers. Product eligibility requirements apply and all suppliers must participate in LCBO’s Supplying Source Program to have their products listed. As a supplying source, you will be responsible for managing fulfillment and delivery of orders for customers or working with a third-party to do so. Suppliers can opt-in to one or more wholesale catalogues (grocery, convenience, hospitality licensees, LCBO Convenience Outlets (LCO), duty free). 

Link to domestic product call can be found below.

• On June 29, 2026, LCBO will issue a product call for import products. Product eligibility requirements apply. Before making submissions to this call, Agents representing import products must be eligible and authorized to participate in LCBO’s Supplying Source Program. Authorized agents can have products listed and opt-in to one or more wholesale catalogues (grocery, convenience, hospitality licensees, LCBO Convenience Outlets (LCO), duty free).

 

PURCHASE ORDER TERMS & CONDITIONS

The LCBO will issue a purchase order to the applicable supplying source for all eligible alcohol products and identify ship to locations of wholesale customers. All LCBO purchase orders are subject to the LCBO’s standard purchase order terms and conditions for alcohol products.