Please note that the Agent submission deadline for P11 promotions has been extended to April 15, 2025

FY26 Promotional Opportunities Document and Promotion Excel Application Form have been posted to the Merchandising and Marketing section of this site.

Both documents include exciting new opportunities available for the Holiday & Period 11 promotion.

You can find the files for download at the bottom of the page  linked here: 

https://www.doingbusinesswithlcbo.com/content/dbwl/en/basepage/home/merchandising-marketing-programs/PromotionalCalendar.html   

Please submit all excel applications for promotions to promoapplications@lcbo.com and not to your individual category partners.