The LCBO Promotional Fee is collected annually to support general promotional activities for our retail and online channels.
2023-24 Promotional Fee
The LCBO will charge the promotional fee annually in P12/P13 of the current fiscal year. A fee of $400 will be applied to all products except:
· one-shots (including Vintages releases)
· seasonal purchases
· Vintages Essentials
· e-comm only products
· grocery/TBS only
· gifts
· licensee-only products
· combination-store only beers
· mix-and-match SKUs
· Destination Collection products
All SKUs with sales below $35,000 in the last 13 promotional periods (on a rolling basis) will also be exempt.
Please note LCBO’s Merchandising Promotional Tracking System (MPTS) defaults the invoicing of the promotional fee to the Supplier. If the Agent needs to receive the promotional fee invoice, the following information must be received by Friday, January 19th, 2024 at MerchandisingSupport@lcbo.com so our teams can update our records. Requests not received by the deadline will not be eligible to reverse after the fact. Please provide the following information in your email:
LCBO# | Product Description | Direct Invoice to: | Agent# |
554466 | XYZ Chardonnay | ABC Agency LTD | 1234 |
For any additional questions, please contact MerchandisingSupport@lcbo.com or the appropriate Category or Product Manager.