The LCBO Promotional Fee is collected annually to support general promotional activities for our retail and online channels. The promotional fee for the current fiscal year will be applied with P12 and/or P13 invoices and will be increased from $325 to $375 per SKU regularly listed at the LCBO, excluding one-shot and seasonal purchases, holiday gifts, licensee-only products, and combination-store only beers and mix-and-match SKUs.
2021-22 Promotional Fee
Moving forward, LCBO will charge the promotional fee annually in P12/P13. The fee of $375 will be applied to all products with the exception of one-shot and seasonal purchases, holiday gifts, licensee-only products, and combination-store only beers and mix-and-match SKUs. All SKUs with sales below $35,000 in the last 13 promotional periods (on a rolling basis) will be exempted.
Please note LCBO’s Merchandising Promotional Tracking System (MPTS) defaults the invoicing of the promotional fee to the Supplier. If the Agent needs to receive the promotional fee invoice, the following information must be received by January 10th, 2022 at MerchandisingSupport@lcbo.com so our teams can update our records:
LCBO# | Product Description | Direct Invoice to: | Agent# |
554466 | XYZ Chardonnay | ABC Agency LTD | 1234 |
For any additional questions, please contact MerchandisingSupport@lcbo.com or the appropriate Category or Product Manager.