As you know, Spirit of Sustainability is the LCBO's social-impact platform aimed at creating a more sustainable future for Ontario by addressing the province’s social and environmental needs. SoS operates under three strategic pillars: Good People, Good Planet, and Good Partnerships.
Under our Good Partnerships pillar, we are dedicated to recognizing and supporting partners who are actively advancing sustainability through initiatives such as diversity, inclusion, community investments, and environmental practices. In line with this commitment, we have updated the process by which suppliers apply for charity-related in-store or online promotions.
The new Charity Promotions Program process is open to all LCBO suppliers who are donating proceeds from product sales to a charity or non-profit organization and publicly promoting this partnership through LCBO sales channels such as LCBO.com, social media, in-store and external advertisement, product packaging, etc.
The application process requires the submission of the following documents to spiritofsustainability@lcbo.com for approval prior to promoting the partnership with the charity or non-profit publicly:
- Application form;
- Letter from the charitable partner confirming their engagement in the promotion (a sample letter is available within the application form);
- Proof of charitable registration.
The Charity Promotions Program form is attached in English along with this letter. Should you require the Guidelines in French or any additional language, please send a request to spiritofsustainability@lcbo.com, and we will work to accommodate your request.
Thank you for your continued partnership and commitment to creating a more sustainable Ontario.
Charity Promotions Program Application Form
