In 2023, the provincial government announced the modernization of the marketplace to create more convenience and choice for consumers. In addition to more retailers selling alcohol, it was announced that LCBO will become the exclusive wholesaler for all retail, bars and restaurants selling alcohol and a new ‘cost-plus’ wholesale pricing would be developed that was consistent for all retailers.
At the same time, LCBO has embarked on a multi-year program called Future State Modernization (FSM) that will strengthen our IT systems, and streamline our business processes, improving our operations for our company and our stakeholders.
FSM is a critical enabler of marketplace modernization, and both will result in changes for suppliers in the coming months.
Key changes for LCOs starting April 1, 2026
- LCBO is now the exclusive wholesaler to LCOs, which means that LCOs will now purchase products, including beer, through the LCBO or via domestic suppliers who have been authorized as part of LCBO’s Direct Delivery Program.
- As directed by the provincial government, LCBO has implemented a new wholesale pricing model based on a formula that adds taxes, mark-ups, and fees to the supplier’s quote. The new pricing model closely aligns with industry standard best practices and will streamline and simplify the current wholesale pricing model.
- We have streamlined the way you submit claims; they will now be submitted through wholesale.lcbo.com. Click here for training.
- Any refunds for valid claims (including damaged product and product recalls) will be refunded directly to your bank account.
- Dropshipping is now available, which means that if you purchase select Ontario-made products on wholesale.lcbo.com, they may be shipped directly from the alcohol supplier.
Key dates and ordering information
- April 1: Since LCBO is now the wholesaler of record for LCOs, all products, including beer, must be ordered through wholesale.lcbo.com (or through domestic suppliers participating in the Direct Delivery Program). Claims will now be submitted on the same platform.
- April 10: Last date to submit a claim on the B2B Claims App online. You will be able to view / download historical data until April 30. Starting April 1, all claims should be made on wholesale.lcbo.com.
