Marketplace Modernization

The provincial government committed to expand and modernize the beverage alcohol marketplace, promoting competition while delivering more choice and convenience for consumers. 

Read more about these changes at the links below:

• Convenience stores can become a licensed alcohol retailer -September 2024

• Grocery stores can become a licensed alcohol retailer - October 2024 

• New wholesale pricing model - April 2026

• Wholesaler of record - April 2026

• Open listing process (product calls for wholesale catalogues) - June 2026

• Supplying Source Program - June 2026