The LCBO Merchandising team is pleased to announce that we will begin to intake for out-of-province travel invitations from trade associations for calendar year 2024.
If you are interested in inviting members of the Merchandising team to travel to your Country/Region, please submit an invitation using the following process:
- Trade Association/Industry Group to submit a letter of invitation directly only to Abhay Garg, VP of Merchandising (abhay.garg@lcbo.com) and copying Kirstie Cook (kirstie.cook@lcbo.com). Invitations submitted outside of this process will not be considered for planning.
- A detailed agenda for the trip is not required, however please include the following:
Trip objectives and outcomes
Suggested duration/timing of the trip
Brief outline of the regions/countries to be visited.
Sources of funding
Travel should be between January 2024 and December 2024
The deadline for invitation letters to be received is November 17, 2023.
A review of all applications based on category priorities will be done and the decisions will be conveyed back by December 15, 2023.
The Merchandising buying team is also planning on sending representatives to the following trade shows in 2024: Vinexpo Paris, Prowein and VinItaly. A separate communication will be issued regarding LCBO attendees and the process for scheduling meetings.
Please note that we continue to monitor public health measures and travel restrictions and will adjust plans as required.
Please reach out to Kirstie.cook@lcbo.com if you have any questions.
Thank you for your ongoing support.
- Abhay Garg
- Vice President, Merchandising, LCBO