Since its introduction, our Destination Collection – an enhanced selection of exciting products from around the world – has been very popular with customers. The Collection currently boasts more than 1,200 SKUs from 27 countries, with 18 retail stores participating. For more info: Destination Collection
We are always exploring ways to optimize our Destination Collection. Informed by sales data, we constantly edit the assortment to provide high-demand products with more shelf space and to transition products with lower sales to online only.
As a result, Destination Collection for Australia, Chile, South Africa and Germany will be moving from store boutiques to online only collections. As always, customers across Ontario will continue to have access to the full Destination Collection assortments with various convenient fulfillment options.
An additional Greek Destination Collection Boutique will be opened in Store 619 to support the growing demand for Greek wines which have become increasingly popular with our customers within the Mississauga community. In the coming months, we will be adding new East Asian Destination Boutique stores and expanding the assortment in new stores. More details will be shared as we finalize store locations.
With these changes, we look forward to expanding access of the world’s best finds to our customers. As always, we can only do this with the support of our valued trade partners.
Thank you for your partnership.