We are pleased to share the following updates:
Charges for Period 4 Promotional Programs
Fees for promotional programs approved in Period 4 have been prorated to account for the number of days stores were open in advance of the labour disruption. Please note that the fee for the Bonus Aeroplan shelf talker has not been prorated. A credit will be issued for a portion of the shelf talker fee. As per our previous communication on July 5, no adjustments will be made to charges associated with LTO rebates and Bonus Aeroplan point issuance.
Participants in the current turn of the Wine Fridge Program will receive a credit for a portion of the fee for Period 4 and for the full fee for Period 5.
If you are looking for additional promotional opportunities, please contact the appropriate Product or Category Manager.
Vintages New Release Rebates
For items in the following releases, the rebate timeframe has been increased from 10 to 14 weeks to enable an expanded window to achieve the release sell-through target:
- - May 11, 2024
- - May 25, 2024
- - June 8, 2024
- - June 22, 2024
- - July 6, 2024
- - July 20, 2024
Seasonal Rose & Summer Seasonal Program Rebates
The review timeframe for products participating in the Seasonal Rose & Summer Seasonal Wines programs has been extended by four weeks. Items will be reviewed against the sell-through targets stipulated in the NTP at the conclusion of Period 5 and Period 8.
Ready-to-Drink Sales Target
Ready-to-Drink sales targets are still being evaluated for this year. Suppliers will be notified as to the final targets towards the end of August once annual performance review has been completed. Please note that the category practice to adjust sales targets (+/-) following the annual review based on the overall category performance remains the same, and this practice will be inclusive of the impact of the strike.