LCBO is proud to support local year-round, and we are currently looking for additional opportunities for collaborative marketing and merchandising efforts amidst renewed customer interest and demand for Ontario-made products.

We are introducing two new initiatives which will take effect in the coming promotional periods.

1.      A brand-new product call called “Support Ontario” has been published inviting submissions of Ontario VQA wines, Craft Beers, Craft Ciders, Craft Spirits and RTD’s by small producers to be merchandised in sections that previously held US products.  This call is only for products that are not currently listed in LCBO (any channel) or in the process of being listed or ordered for any LCBO channel.

Call details:

We are pleased to announce a new “Support Ontario” Product Needs for special purchases of new Ontario VQA wines, Craft Beers, Craft Ciders, Craft Spirits and RTD’s by small producers. Participating products will be in market from P2-P6 FY 2025-26. The products might be replenished based on sales during the duration (P2-P6). Although products will be delisted after P6, successful listings may be considered for future calls. This initiative is subject to change based on customer interest and demand, and available shelf space in LCBO retail stores. Details can be found in the Needs letter.

Support Ontario March 2025 Product Needs

Important: NISS Submissions must include a one-page brand summary with a product photo, tasting note, product specs, available order quantity and available to ship date.

This call closes on March 14, 2025. Purchases will be confirmed by March 21, 2025.

If you have any questions, please reach out to the Category team.

 

2.      Support Ontario- free tastings for Ontario products!

Between Period 2 - 6, LCBO will offer a new opportunity to help support Ontario products. (VQA wines, craft beer, craft cider, craft spirits and small producer RTDs)

LCBO will offer all locally-produced products FREE Regular Consumer Tasting at any of our 365 participating LCBO stores. Brands will only cover the product at landed cost. This will help you to introduce Ontarians to your products, your brand story and help to drive sales.  

What to do:

1.      Please log into https://lcbonet.com/dana-na/auth/url_default/welcome.cgi then submit an application for tastings via http://p004:7784/instore_tasting/Home.html

2.      When submitting your application place a message in the “Notes” tab alerting us that this is “Support Ontario” so that we can update your application charges.  

Submission deadlines

Period

Period Start

Submission Deadline

2

April 27- 25

14-Mar- 25

3

25-May-25

4-Apr-25

4

22-Jun-25

2-May-25

5

20-Jul-25

30-May-25

6

17-Aug-25

27-Jun-25

 

Need access? 

If your access to the system has lapsed or you need to setup a new one you can do so via the Trade Partner Access Request form (TPAR). 

What you will need:

·         A demonstrator

·         A locally produced product

·         A positive attitude

We’ll do the rest. 

Applications will be processed on the Monday morning following the submission deadline, after which you have one week to decline any tastings that are unsuitable. For more information and participating stores please refer to the In-Store Tasting Program or contact mailto:mInstoretastings@lcbo.com