Support Ontario Assortment Refresh and Product Call

[In Market Winter/Spring 2027]

LCBO is proud to continue supporting Ontario producers and helping customers discover more local products across our retail network. As part of the expanding Support Ontario program launched in March 2025, we invite new product submissions from small producers across Ontario VQA wines, craft beers, craft ciders, craft spirits, and RTDs as we refresh and add to our existing assortment in early 2027.

Please note: this call is intended for new products that are not currently listed by the LCBO in the retail or wholesale channel, and that are not already in the process of being listed or ordered for any channel.

Call details:

We are pleased to announce a new “Support Ontario” product call for Ontario VQA wines, craft beers, craft ciders, craft spirits, and RTD products from small producers. This call is intended for new products that are not currently listed by the LCBO in retail or wholesale channel, and that are not already in the process of being listed or ordered for any channel.  Selected products are expected to support a Winter/Spring assortment update in LCBO retail stores beginning in February 2027. Products will be replenished as required based on sales performance and customer demand. Details can be found in the Needs letter.

Important: NISS submissions must include a one-page brand summary with a product photo, tasting note, product specifications, available order quantity, and available-to-ship date. This call closes on September 11^th, 2026.

If you have any questions, please reach out to the appropriate Category team member.