SAVE THE DATE: LCBO Trade Day and Elsie Awards

27 Jan 2022

We’re excited to share that our annual Trade Day conference and Elsie Award celebration will be held on May 3^rd, 2022. Details including format and agenda to follow!

Latest Updates

General Updates

2024/25 Annual Promotional Fee 21 Feb 2025 - NEW!

The LCBO Promotional Fee is collected annually to support general promotional activities for our retail and online channels. ... Read More

Retail Updates

You're invited to the opening event for Store 458! 20 Feb 2025 - NEW!

For more details, please click the invitation below:... Read More

General Updates

Real-time redemption of Aeroplan points now available across all LCBO ... 13 Feb 2025 - NEW!

Since launching in 2021, we have continued to make improvements to our Aeroplan loyalty program for the benefit of our customers and trade partners. Today ... Read More