This year, we are excited to celebrate 30 years of the Elsie Awards and three decades of raising a glass to our outstanding partners that embody the talent, innovation, and excellence Ontarians have come to expect when they shop at the LCBO.

Mark your calendars for the celebrations on Thursday, September 26, 2024. More details to follow.

We want to celebrate 30 years of greatness with you!

We are looking for photos of our partners from past Elsie Awards, key moments in your history (i.e. product launches, notable campaigns, expansions etc.) that we can spotlight at the event through video content.

Email photos with subject line “COMPANY NAME – ELSIES - PHOTOS” by Friday, August 9 to lcboelsieawards@lcbo.com

A picture of the Elsie Awards save the date invitation