The annual Ready-To-Drink assortment review for the 2022 season is now complete. Decisions will be communicated by end of day Friday, September 9th. New product purchase notifications will be sent through NISS and products identified for discontinuation will be communicated by email.
Please be advised that the sales target thresholds for both new and existing Ready-to-Drink SKUs has been reduced by 10% in light of softer than planned sales for the category this year. Instead of achieving 100% of the target, products now only need to achieve 90% to remain in the assortment. Please note, performance is measured using the following timelines: Innovation products use Period’s 1-5 sales data whereas existing sku’s use Rolling 13 results to evaluate performance.
Please contact Lesley Morgan, Senior Category Manager for Ready to Drink, should you have any questions.
Thank you for your continued support of the Ready to Drink business.
- Chris Robertson
- Senior Director, Beer, Cider & Ready-to-Drink