Today, LCBO’s Board of Directors announced that President and CEO, George Soleas, will retire on January 31, 2026. 

We are grateful to George for his leadership to our organization. For close to 30-years, including a decade as President & CEO, George has been fiercely dedicated to public service and to the beverage alcohol industry. His tenure has been marked by customer service excellence, significant transformation and innovation, and community impact, through both record LCBO dividends and charitable partnerships.

“With a modernized beverage marketplace in place, it feels like the right time for me to retire and begin a new chapter,” says George. “To lead this organization has been the honour of my career, in part thanks to the industry relationships and collaborative partnerships built over the years. I have always said that the success of our suppliers is what makes the LCBO a success, and I will continue to champion this incredible sector.”  

George will continue to work alongside the Board and senior leadership team to maintain momentum for the busy holiday season and the critical projects on the go. Upon George’s retirement, Aaron Campbell, Chief of Staff and VP, Corporate Affairs, Strategy, and Sustainability, will assume the role of Interim President & CEO. Having spent almost a decade advancing key corporate priorities at the LCBO, Aaron brings the continuity, insight, and leadership needed to carry LCBO’s transformation forward and prepare the organization for the decade ahead.

More information on this leadership transition will be shared at the right time. In the meantime, please join us in congratulating George on this exciting milestone!

Thank you.