Premium Events Call for Proposals: Q1-FY26/27

Deadline Friday, September 5, 2025

We are pleased to announce that we will be accepting premium consumer event proposals for Q1 - FY26/27, April – June 2026

*New process* – this was previously a bi-annual call for proposals which will now be quarterly. Applications are to be submitted directly to the applicable Sr. Category Manager. 

Our vision is to deliver remarkable experiences as the trusted destination for the world’s best wines and spirits and we’re looking for unique, one-of-a-kind proposals that deliver on our vision.

If you have a compelling event proposal for the timeframe, please complete the attached Event Proposal Application form along with the accompanying event product list (1 application form + product list per event proposal)

Successful proposals will include:

1. Brands that are of interest to premium-wine consumers, vintages that are exceptional/highly rated, sought-after deluxe spirits, products that are rare and/or exclusive, large bottles or unique size formats.
2. Brands that will attract a new event customer demonstrating a clear premiumization opportunity for the category.
3. A passionate winery/distillery principal who enjoys engaging with customers 1:1 and is willing to come to the Ontario market for the event.
4. Additional promotional support the supplier/agent can provide to ensure event success, including product donation for the event and/or financial contribution to ensure ticket prices remain competitive and attainable.

Proposals should be directed to your Category Manager by Friday, September 5, 2025.

Successful applications will be notified by October 17, 2025. 

Thank you for your continued partnership in elevating our event program. We look forward to creating amazing experiences together!

*Upcoming dates*

2026 Q2 (events in July, Aug, Sept) – Application Deadline November 7